Wine Harvesting Robots and Obama’s Comment
What it Is:
Mechanical wine harvesting is not new. Now, next step, we see it getting ‘robotized’. French company Pellenc is leading. Its latest machine manages to harvest 20 tons of grapes in one dewy night. That means 18,000 bottles of wine and work done for otherwise 40 people. Which is where Obama comes in.
Impressive technology? For sure. Cool? Yes, because with a night-long robotic sweep it Accelerates Efficiency and Facilitates Our Lives. And it puts forty blue collar workers out of employment. The rich get richer, the poor get ‘robotized’ and redundant. In Obama’s words this “poses a threat to the American Dream, our way of life and what we stand for around the world”.
Why it is Cool:
At Science of the Time we never equate Cool with gadgets. We are Mentality Trend Forecasters defining Cool as ‘attractive and inspiring with Future Growth Potential’. This makes Cool a more complex and intriguing concept which Pellenc’s technology illustrates here. Cool Technology has the capacity to ruin, as a unpredicted consequence, part of society’s social fabric.
Apart from building their antennas for Cool, serious Coolhunters must train themselves as well to see the unpredicted consequences of whatever is Cool.
Blog partly based on Economist article on Wine Technologies November 30th of 2013 in the Technology Quarterly.