Stefano Bemer Shoes: The Rebirth of the Dandy is Happening
What it Is:
Stefano Bemer was “A man who incarnated the true essence of the Florentine artisan and who has left us prematurely”, according to the words of the the mayor of Florence, Matteo Renzi, upon his death last year, aged only 48. During his short but extremely successful career, he delighted connoisseurs from all over the world with his passion and exquisitely crafted creations, and his untimely death cast a shadow over the survival of bespoke shoemaking.
But fortunately – for the industry, master craftsmen, apprentices and connoisseurs alike – the brand is being revived and revitalised, thanks to a partnership between Firenze’s Scuola del Cuoio and Tommaso Melani, who formed a joint venture based on a ground breaking business model, whereby employees and collaborators will be participating in the life and development of the company by receiving stock options guided by a mission that encompasses exquisite design coupled with uncompromising quality via the best materials.
And the 1st results are already here, with a combination of classic, timeless design, sympathetic contrasting materials and strikingly beautiful dashes of colour, which are reminiscent of the dandyism of the early 20th century yet utterly contemporary and supremely stylish. Not for everybody, of course, but true style never is…
Why it is Cool:
Because it is at the same time rescuing top level craftsmanship from becoming extinct or reduced to insignificance by industrial pressures and bringing back a touch of dandyism and refinement that validate the Neo Male concept and take bespoke shoemaking one step further.
And also because of the courage shown by Scuola del Cuoio and Tommaso Melani both in the rescue and in the way they structured their business model in order to ensure a fair deal for all involved.