Male/Female: Same Behavior, Different Interpretation
What it Is:
This ‘ innocent’ Philippine Pantene shampoo commercial shows it clearly: when males and females behave the same in professional context, male behavior is more often and more easily interpreted as ‘good’ and hers as ‘bad’. Where he act likes the boss, she acts bossy. He acts persuasive, while she is ‘pushy’. When he is working in the night it is pictured as ‘dedicated’, while she is acting selfish, even neglecting her kids. Furthermore the video pictured ‘neat versus vain’ and ‘smooth versus showing off’.
Why it is Cool:
Feminism isn’t the most appealing term these days. But watching the commercial, humming along with the beautiful song, and being shown convincingly that exactly the same male/female professional behavior is interpreted so differently, opens the eyes in an easy-going, amusing manner.
This is Sheryl Sandberg’s (female COO Facebook) provocative book Lean In (library link) summarized in a commercial!