About Us

SCIENCE OF THE TIME - Science of Cool

Science of the Time is a Trend Research and Innovation Network. We work with around 150 branch experts in a variety of ways. Besides that we conduct Coolhunt research on-the-spot with 8.000 Coolhunters in our International Cool City Hunt project.

Science of the Time dates back to 1992. It is one of the first and most reputated trend research and innovation agencies in the world. Founded by Carl Rohde, who is still leading Science of the Time, the company has worked with a caleidoscope of companies over the years, often in long term partnerships. Rohde is also professor A.S. Trendwatching & Innovation at Maastricht University / HS Zuyd, the Netherlands and professor at Shanghai Institute of Technology, China. This amplifies the academic depth and scope of the trend research and innovation projects.

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