Our Activities

Science of the Time merges three main activities into one solid company. Learn what we and our network can do for your brand.

WE PLAY / SIGNS OF COOL
This part of our website represents the best of SOTT’s network examples. The content is supplied by a mix of Coolhunters; from students to branch experts. Being able to PLAY - trend spotting and documenting - is an important part of our work.

WE STUDY / SCIENCE OF COOL
This part of the website is the heart of our research. In the Social DNA section we explain the soft spots of generations, from kids to 50+. Find our long-term trends -Decade Influencers- next to our Mentality Trends. Scroll through our Library to find out what we are currently reading or visit our Lab of Cool to join a trend discussion. STUDY represents the foundation of our work: serious qualitative research. Our International Cool City Hunt project plays a central role here.

WE DO BUSINESS / VALIDATION OF COOL
This part of the website gives a sneak peek into our way of working. Contact us for customized lectures, trend reports or trend research projects. We have over twenty years of Coolhunting experience, on a global basis. Join our list of satisfied clients.