Meet the Streets



In ‘Meet The Streets’ we train participants in trendwatching and coolhunting, in their city of choice. A course takes one whole day, divided into three parts:

  1. Get updated of the most recent and relevant trends by Carl Rohde;
  2. Become a real time coolhunter and find inspiring examples together;
  3. Learn during a brainstorm how to interpret, analyze and document these fresh found  Cool Signals.



Important values

  • Get inspired by a team of experts.
  • Find out what’s happening on the streets.
  • Get in touch with your consumers.
  • Discover what Cool Signals can mean for future business and innovation skills.
  • Meet the Streets is an interactive, content rich and fun way to stimulate team spirit.

Additional information

  • You can also do a Meet The Streets with participants from several companies.
  • We have performed all over the world. From Amsterdam, Paris, Milan, Barcelona and Istanbul, to Shanghai, Lisbon, Sao Paulo and Surabaya.

Contact us to get inspired: Science of the Time.

4.56 out of 5

9 reviews for Meet the Streets

  1. 5 out of 5

    Rating by Helen Meijer on September 14, 2012:

    Helen Meijer
    Creative Director at Euroforum

    “Euroforum, Netherlands has organized over more than half a decade, together with Science of the time, a series of Dutch Meet The Streets activities.
    Without exception the evaluations belong to the very best ones we have seen over the years. . I am happy to set up two new Dutch Meet The Streets, in co-operation with Science of the time, with our old and new participating companies.
    And it is good to see, how internationally successful Meet The Streets have become! For all the right reasons!”

  2. 5 out of 5

    Rating by Wentian Liu on September 14, 2012:

    Wentian Liu

    “In July 2011 I organized the first Meet The Streets Coolhunt in Shanghai.
    It has proven to be an intense learning experience to get to know a Chinese metro pole.
    I am happy to set up Meet The Streets in other parts of China with Science of the time, as well.
    Apart from setting up Meet The Streets, Shanghai, it has also been great to participate in the series of depth interviews prof Rohde conducted with relevant Shanghai experts regarding ‘Social Drivers of Contemporary and Future China”.

  3. 4 out of 5

    Rating by Ivan Babic on September 14, 2012:

    Ivan Babic
    Entrepreneur / Techno-creative / Marketing Strategist / Digital Guy / Social Animal

    “I co-organized, together with the Science of the time team, the first Meet the Streets of Madrid Coolhunt.
    It was a top learning experience. Now, settled in New Mexico, I’d love to set up Meet The Streets here, in co-operation with Science of the time. They Know How To Do It”.

  4. 5 out of 5

    Rating by Cao Yang on September 14, 2012:

    Cao Yang
    Executive Dean, School of Economics & Management, Shanghai Institute of Technology
    Director of China marketing Association (CMA)
    Standing director of China Convention and Exhibition Society (CCES)
    Research interests are in the areas of Regional Economics and Urbanization, SME innovation.

    ” In July 2011 I, professor Cao Yang, S.I.T University and professor Carl Rohde together conducted the first Meet The Streets, Shanghai. The evaluation scores of all involved were extremely high. I am very happy to have Carl Rohde and some of his team back in August 2012. Getting in touch with The Streets is a great, great learning experiences. Both for companies that want to understand Cool Shanghai better and for the students.”

  5. 4 out of 5

    Rating by Miguel De Sousa on September 14, 2012:

    Miguel De Sousa
    Market render, Consultant and Freelancer

    “I saw the Science of the time team performing a Meet The Streets Coolhunt in Amsterdam.
    I am thrilled to remember the enthusiasm and empowering experience of the (Portuguese, Brazilians and Dutch) participants. I am equally excited to set up the first Meet The Street of Lisbon with prof. Dr. Carl Rohde on Friday, September 28th 2012!”

  6. 5 out of 5

    Rating by Norbert Mirani on September 14, 2012:

    Norbert Mirani
    Corporate affairs manager at Sanoma Media

    “We, as Sanoma Men’s Magazines, Netherlands, were one of the first companies to create, together with Science of the time, Meet The Streets of Amsterdam Coolhunts. We took advertisers to the streets and invited them to discover and get inspired. Leading themes: Cool Masculinities and Cool Experience Economy. We all loved it. Both on a content level and on a group cohesion level.”

  7. 4 out of 5

    Rating by Mark Simpson on September 14, 2012:

    Mark Simpson
    English author and journalist Mark Simpson is credited/blamed for coining ‘metrosexual’ Simpson has written for far too many publications around the world, including The London Times,, Arena Homme Plus, Dutch Playboy, Out, the Independent, the Seattle Stranger, the Guardian, Vogues Hommes International, Attitude and Details.

    “I have fond – not to mention warm – memories of the Meet The Streets Coolhunt I took part in with Prof. Carl Rohde. Cool is a serious business of course, especially at street-level, but it’s always fun working with Science of the Time. Looking forwards to the next Coolhunt. Be it on the bustling streets of London, Liverpool or Glasgow.”

  8. 5 out of 5

    Rating by Asli Tuncay-Celikel on September 14, 2012:

    Asli Tuncay-Celikel
    Assistant Professor at Isik University

    “I saw Carl Rohde and his Science of the time team Coolhunting in the streets of Istanbul. And I saw clearly how much innovative potency this has, both for companies who want to understand what is happening on the Streets of Istanbul And for students. I fully recommend the project. And be sure to participate, even organize, the next Meet The Streets of Istanbul!”

  9. 4 out of 5

    Rating by Daisy Kilian on September 14, 2012:

    Daisy Kilian
    Actuarial and financial accountability at PGGM

    “PGGM is a leading Dutch pension fund service provider offering pension management, integrated asset management, management support and policy advice to 6 pension funds. ‘Cool’ is not really the word you might think of when it comes to our line of business. But Carl Rohde proved us wrong. His ‘Meet The Streets’ Coolhunt in Utrecht was an eye opening experience in which we discovered how to look at our line of business from a different perspective. It really broadened our view and we also got several innovative ideas for Cool product development.”

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