Social DNA

In its 22 years of academic research into the field of Mentality Trends and Innovation, Science of the Time derived an intimate and detailed knowledge of the Soft Spots of all contemporary generations. What makes them really tick? How to summarise their (elaborately documented) collective desires, ambitions, worries and challenges? As we follow the different generations over time for over twenty years, the generation-research  aged with the participants. Here we focus on their Soft Spots now with help of the knowledge from their history.