our articles and blogs


Titanium and grapes

A story by: José María Guillén Ruiz What is it? Surrounded by vineyards, a cellar and the medieval town Elciego (La Rioja, Spain), we find Hotel Marqués de Riscal, A luxury Collection …

Denver’s Green Revolution

A story by: Michael Pryde What is it? When we think about traveling food and beverage tours, many of us imagine driving along massive grapevine fields in Burgundy, or gawking at the …

Robogee: Hope for Refugees

A story by Aline Krioghlian Refugees are often described as helpless people with no future, scary or even capable of committing crimes, but the misinformation and stereotypes are far from the …

Sexy 2020

Let’s talk about SEX. Its industry, its bodies, its esthetics and its economy. A story by Illa Branco This topic is far too old to be considered a cool sign in itself. …

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About Us

We help companies worldwide to innovate in credible ways, based on serious trend research.

An article on our methodology and research outcome regarding Millennials, follow the link


Science of the Time dates back to 1992. It is one of the first and most reputated trend research and innovation agencies in the world. Founded by professor Carl Rohde, the company has worked with a caleidoscope of companies over the years, often in long term partnerships. Carl Rohde was awarded as the first professor of Trendwatching and Innovation at the Shanghai Institute of Technology in China. Downloads: List of clients / CV Carl Rohde


Science of the Time focusses on validated Cool Mentality Trends because these trends do not disappear overnight. They form a solid platform when it comes to building brands, business and communication concepts, new products and services. Trendwatching and Coolhunting are stimulating and inspiring, but they have to lead somewhere: to thorough innovation. We help companies worldwide to innovate in credible ways, based on seriously validated trend research.

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