our articles and blogs


Why society is fueled by anger

  A story by Luca Fischer The world is angry, and it has been for quite a while now. Maybe you are too, because you’re tired of staying home or …


  Data lures consumer into buying A story by Linda Hofman In my car I listened to a Dutch radio broadcast show about shops of the future ‘the techniques behind the …

Human Resources & AI

  A story by Jefferson Pereira What is it The rise of advanced data analytics and cognitive technologies has led to an explosion in the use of algorithms across a range …

Trends & Insights for a New Normal

A story by Luís Rasquilha The Covid-19 phenomenon arrived like a tsunami, shaking countries, markets, businesses, companies, people, beliefs and our real life. The rules have changed, and the reality …

Who are we?

About Us

We help companies worldwide to innovate in credible ways, based on serious trend research.

An article on our methodology and research outcome regarding Millennials, follow the link


Science of the Time dates back to 1992. It is one of the first and most reputated trend research and innovation agencies in the world. Founded by professor Carl Rohde, the company has worked with a caleidoscope of companies over the years, often in long term partnerships. Carl Rohde was awarded as the first professor of Trendwatching and Innovation at the Shanghai Institute of Technology in China. Downloads: List of clients / CV Carl Rohde


Science of the Time focusses on validated Cool Mentality Trends because these trends do not disappear overnight. They form a solid platform when it comes to building brands, business and communication concepts, new products and services. Trendwatching and Coolhunting are stimulating and inspiring, but they have to lead somewhere: to thorough innovation. We help companies worldwide to innovate in credible ways, based on seriously validated trend research.

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