Titanium and grapes
A story by: José María Guillén Ruiz What is it? Surrounded by vineyards, a cellar and the medieval town Elciego (La Rioja, Spain), we find Hotel Marqués de Riscal, A luxury Collection …
We are a trend and innovation agency working with a network of experts and researchers worldwide.
Our Services Free reportsA story by: José María Guillén Ruiz What is it? Surrounded by vineyards, a cellar and the medieval town Elciego (La Rioja, Spain), we find Hotel Marqués de Riscal, A luxury Collection …
A story by: Michael Pryde What is it? When we think about traveling food and beverage tours, many of us imagine driving along massive grapevine fields in Burgundy, or gawking at the …
A story by Aline Krioghlian Refugees are often described as helpless people with no future, scary or even capable of committing crimes, but the misinformation and stereotypes are far from the …
A story by Thars Labee Imagine, you are walking in the most normal city of the future surrounded by technology, beautiful buildings and green areas everywhere. You are enjoying the view …
We go for a sharp and practical business sense, combined with methodologically scientific depth.
We train thousands of students from all over the world, to become more trend- and innovation sensitive.
We always innovate through customized, systematic steps in collaboration with our clients.
We inspire our clients by showing them relevant and validated trends and the impact on business.
We help companies worldwide to innovate in credible ways, based on serious trend research.
An article on our methodology and research outcome regarding Millennials, follow the link
Science of the Time dates back to 1992. It is one of the first and most reputated trend research and innovation agencies in the world. Founded by professor Carl Rohde, the company has worked with a caleidoscope of companies over the years, often in long term partnerships. Carl Rohde was awarded as the first professor of Trendwatching and Innovation at the Shanghai Institute of Technology in China. Downloads: List of clients / CV Carl Rohde
Science of the Time focusses on validated Cool Mentality Trends because these trends do not disappear overnight. They form a solid platform when it comes to building brands, business and communication concepts, new products and services. Trendwatching and Coolhunting are stimulating and inspiring, but they have to lead somewhere: to thorough innovation. We help companies worldwide to innovate in credible ways, based on seriously validated trend research.
We help companies from all over the world to become more innovation and trend sensitive.
We provide inspiring Trend Lectures for your organization, brand or your marketing team. Whether you’re looking for an overall briefing on the latest international movements or searching for in-depth session(s), we have multiple topics and speakers available for lectures.
Coolhunts are group sessions in which people learn how they can spot and document upcoming trends by themselves. We offer an ‘International Cool City Hunt Program’, which aims to train business professionals and students becoming trend sensitive in their city of choice.
We deliver trend reports to companies and organizations. We write international trend reports as well as local trend reports. Reports often are written in collaboration with invited partners. We also write columns for big newspapers, media companies, university magazines and on request for other parties.
We offer Innovation Programmes to every company that wants to develop a new concept. Whether your business is retail, hospitality or something completely different, we have multiple experts in our network to help you. They will be happy to guide you through the process of trend implementation and fact-based creative concepting.
Please feel free to reach out to us. We love exiciting new projects. Also, if you are interested in working with us or becoming a member of our network, do let us know.