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Simultaneous Revolutions.

A story by Luís Rasquilha 2030 is around the corner. The agenda of several organizations, governments and companies already considers the arrival of the fourth decade of the 21st century. In …

A spark

A story by Daniela Freund We are no more  Than a drop of light A shooting star Just a spark In the age of heaven Jorge Drexler (extract from the song The age of heaven, translated …

Who are we?

About Us

We help companies worldwide to innovate in credible ways, based on serious trend research.

An article on our methodology and research outcome regarding Millennials, follow the link

History

Science of the Time dates back to 1992. It is one of the first and most reputated trend research and innovation agencies in the world. Founded by professor Carl Rohde, the company has worked with a caleidoscope of companies over the years, often in long term partnerships. Carl Rohde was awarded as the first professor of Trendwatching and Innovation at the Shanghai Institute of Technology in China. Downloads: List of clients / CV Carl Rohde

Characteristics

Science of the Time focusses on validated Cool Mentality Trends because these trends do not disappear overnight. They form a solid platform when it comes to building brands, business and communication concepts, new products and services. Trendwatching and Coolhunting are stimulating and inspiring, but they have to lead somewhere: to thorough innovation. We help companies worldwide to innovate in credible ways, based on seriously validated trend research.

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