A story by Carl Rohde We all know the blessings that AI and its algorithms bring upon us. Spotting cancer cells somewhere inside your body: Leave it to AI. Making agriculture super productive: …
A story by: Isabel van Zoelen, Jesse Siersma & Julia van de Nieuwenhuizen What is it? Fast food and luxury fashion, you might think this is an unordinary combination. But you might be wrong… Luxury brands …
A story by Jet Kroot, Aafke Boeringa & Charlotte Doedée What is it? A moldy burger? We hear you think, why the hell would you advertise food that looks like it will literally …
A story by Dionisius Satria Arthamas What is it? Whenever a popular event occurs, Oreo is quick to catch on and incorporate it into their marketing. One of their most famous campaigns …
A story by: Ilse Koster & Joost Brobbel What is it? You know what’s in your food, but you never know what’s in your whisky. Did you know that a 21-year-old …
We help companies worldwide to innovate in credible ways, based on serious trend research.
An article on our methodology and research outcome regarding Millennials, follow the link
Science of the Time dates back to 1992. It is one of the first and most reputated trend research and innovation agencies in the world. Founded by professor Carl Rohde, the company has worked with a caleidoscope of companies over the years, often in long term partnerships. Carl Rohde was awarded as the first professor of Trendwatching and Innovation at the Shanghai Institute of Technology in China. Downloads: List of clients / CV Carl Rohde
Science of the Time focusses on validated Cool Mentality Trends because these trends do not disappear overnight. They form a solid platform when it comes to building brands, business and communication concepts, new products and services. Trendwatching and Coolhunting are stimulating and inspiring, but they have to lead somewhere: to thorough innovation. We help companies worldwide to innovate in credible ways, based on seriously validated trend research.
