our articles and blogs


Are you lovin’ it?!

A story by: Isabel van Zoelen, Jesse Siersma & Julia van de Nieuwenhuizen What is it? Fast food and luxury fashion, you might think this is an unordinary combination. But you might be wrong… Luxury brands …

The cookie monster of newsjacking

A story by Dionisius Satria Arthamas What is it? Whenever a popular event occurs, Oreo is quick to catch on and incorporate it into their marketing. One of their most famous campaigns …

Who are we?

About Us

We help companies worldwide to innovate in credible ways, based on serious trend research.

An article on our methodology and research outcome regarding Millennials, follow the link


Science of the Time dates back to 1992. It is one of the first and most reputated trend research and innovation agencies in the world. Founded by professor Carl Rohde, the company has worked with a caleidoscope of companies over the years, often in long term partnerships. Carl Rohde was awarded as the first professor of Trendwatching and Innovation at the Shanghai Institute of Technology in China. Downloads: List of clients / CV Carl Rohde


Science of the Time focusses on validated Cool Mentality Trends because these trends do not disappear overnight. They form a solid platform when it comes to building brands, business and communication concepts, new products and services. Trendwatching and Coolhunting are stimulating and inspiring, but they have to lead somewhere: to thorough innovation. We help companies worldwide to innovate in credible ways, based on seriously validated trend research.

Some of our Trends


Have worked for

Our Clients

Some Facts about our agency
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Trend Lectures