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Why society is fueled by anger

  A story by Luca Fischer The world is angry, and it has been for quite a while now. Maybe you are too, because you’re tired of staying home or …

News

Shoplifters

  Data lures consumer into buying A story by Linda Hofman In my car I listened to a Dutch radio broadcast show about shops of the future ‘the techniques behind the …

News

Human Resources & AI

  A story by Jefferson Pereira What is it The rise of advanced data analytics and cognitive technologies has led to an explosion in the use of algorithms across a range …

News

Trends & Insights for a New Normal

A story by Luís Rasquilha The Covid-19 phenomenon arrived like a tsunami, shaking countries, markets, businesses, companies, people, beliefs and our real life. The rules have changed, and the reality …

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Why us?

Academic

We go for a sharp and practical business sense, combined with methodologically scientific depth.

Educational

We train thousands of students from all over the world, to become more trend- and innovation sensitive.

Innovative

We always innovate through customized, systematic steps in collaboration with our clients.

Inspiring

We inspire our clients by showing them relevant and validated trends and the impact on business.   

Who are we?

About Us

We help companies worldwide to innovate in credible ways, based on serious trend research.

An article on our methodology and research outcome regarding Millennials, follow the link

History

Science of the Time dates back to 1992. It is one of the first and most reputated trend research and innovation agencies in the world. Founded by professor Carl Rohde, the company has worked with a caleidoscope of companies over the years, often in long term partnerships. Carl Rohde was awarded as the first professor of Trendwatching and Innovation at the Shanghai Institute of Technology in China. Downloads: List of clients / CV Carl Rohde

Characteristics

Science of the Time focusses on validated Cool Mentality Trends because these trends do not disappear overnight. They form a solid platform when it comes to building brands, business and communication concepts, new products and services. Trendwatching and Coolhunting are stimulating and inspiring, but they have to lead somewhere: to thorough innovation. We help companies worldwide to innovate in credible ways, based on seriously validated trend research.

Inspiration, Analysis, Innovation

Our Services

We help companies from all over the world to become more innovation and trend sensitive.

Trend Lectures

We provide inspiring Trend Lectures for your organization, brand or your marketing team. Whether you’re looking for an overall briefing on the latest international movements or searching for in-depth session(s), we have multiple topics and speakers available for lectures.

Coolhunts

Coolhunts

Coolhunts are group sessions in which people learn how they can spot and document upcoming trends by themselves. We offer an ‘International Cool City Hunt Program’, which aims to train business professionals and students becoming trend sensitive in their city of choice.

Trend Columns & Reports

We deliver trend reports to companies and organizations. We write international trend reports as well as local trend reports. Reports often are written in collaboration with invited partners. We also write columns for big newspapers, media companies, university magazines and on request for other parties.

Innovation Programmes

We offer Innovation Programmes to every company that wants to develop a new concept. Whether your business is retail, hospitality or something completely different, we have multiple experts in our network to help you. They will be happy to guide you through the process of trend implementation and fact-based creative concepting.

Some of our Trends

Trendmap

Globalisation
Mega Trend
Identity Formation
Mega Trend
Technology
Mega Trend
Software Eats Everything
Mega Trend
Sustainable and Responsible
Mega Trend
Enhancing Humans
Mega Trend
Experience Economy 21st century
Mega Trend
Distrust Doom VS Peer Progressives
Mega Trend
Future of work & urbanities
Mega Trend
Have worked for

Our Clients

Some Facts about our agency
12.000
Blog items
150
Clients
1310
Trend Lectures
250
Workshops

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Please feel free to reach out to us. We love exiciting new projects. Also, if you are interested in working with us or becoming a member of our network, do let us know.



Contact

Heuvelring 166
5038 CL Tilburg
The Netherlands
+31 6 212 431 14
linda@scienceofthetime.com