our articles and blogs


Tourism experiences are here to stay

A story by Daniela Freund It is difficult in these times to predict what tourism will be like after the pandemic, what is clear though is that the obsession with …

Trust your gut

A story by Gustavo Silva What is it DayTwo is an Israeli company that analyzes your gut microbiomes to offer you a personalized diet. The process works this way: DayTwo sends …

Doing squats in a VR forest

A story by Kelly van Gemert Imagine doing squats at the Grand Canyon or dancing under a waterfall…in the comfort of your own home. The release of an innovative virtual …

Superpowered Eyes

    A story by Ida Sandes What is it Tech devices have definitely improved our experience of vision. Some skills only feasible on sci-fi movies, like sharpness in long-range …

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About Us

We help companies worldwide to innovate in credible ways, based on serious trend research.

An article on our methodology and research outcome regarding Millennials, follow the link


Science of the Time dates back to 1992. It is one of the first and most reputated trend research and innovation agencies in the world. Founded by professor Carl Rohde, the company has worked with a caleidoscope of companies over the years, often in long term partnerships. Carl Rohde was awarded as the first professor of Trendwatching and Innovation at the Shanghai Institute of Technology in China. Downloads: List of clients / CV Carl Rohde


Science of the Time focusses on validated Cool Mentality Trends because these trends do not disappear overnight. They form a solid platform when it comes to building brands, business and communication concepts, new products and services. Trendwatching and Coolhunting are stimulating and inspiring, but they have to lead somewhere: to thorough innovation. We help companies worldwide to innovate in credible ways, based on seriously validated trend research.

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