1. Marketing of the memorable experience
That is the heart of Experience Economy. We had the flag-ship phase, the living-room-society phase, the secrecy-please phase, the online phase. It is all still relevant. There are also new developments. |
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2. Amazement and Authenticity, Interactivity and Customization
These are the new key words for next steps of Experience Economy. Filled with Future Growth Potential. (The Ultimate Question for all businesses: Would you recommend us to a friend?) |
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3. VR will merge ubiquitously
VR will bring the next step in Experience, after amazement, authenticity, interactivity and customization (That are still going strong). It is opening breath-taking new spaces for Experience Economy to blossom. |
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4. High Tech High Touch
More and more Experience Economy revolves on the borders between physical (high touch) and online-driven (high tech) experiences. The search of the right High Tech High Touch Points will determine successes in all service industries, from retail over hospitality and fashion to luxury. |
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Click on the book to find them on Amazon.com
Key reads:
Experience Economy. Joe Pine and James H. Gilmore

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The Amazement Revolution. Shep Hyken

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Infinite Possibility. Joseph Pine and Kim Corn

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The Ultimate Question. Fred Reichheld and Rob Markey

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