| 1. Marketing of the memorable experience That is the heart of Experience Economy. We had the flag-ship phase, the living-room-society phase, the secrecy-please phase, the online phase. It is all still relevant. There are also new developments. |
 |
| 2. Amazement and Authenticity, Interactivity and Customization These are the new key words for next steps of Experience Economy. Filled with Future Growth Potential. (The Ultimate Question for all businesses: Would you recommend us to a friend?) |
 |
| 3. VR will merge ubiquitously VR will bring the next step in Experience, after amazement, authenticity, interactivity and customization (That are still going strong). It is opening breath-taking new spaces for Experience Economy to blossom. |
 |
| 4. High Tech High Touch More and more Experience Economy revolves on the borders between physical (high touch) and online-driven (high tech) experiences. The search of the right High Tech High Touch Points will determine successes in all service industries, from retail over hospitality and fashion to luxury. |
 |
Click on the book to find them on Amazon.com
Key reads:
| Experience Economy. Joe Pine and James H. Gilmore
|
The Amazement Revolution. Shep Hyken
|
| Infinite Possibility. Joseph Pine and Kim Corn
|
The Ultimate Question. Fred Reichheld and Rob Markey
|
